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Sunday, 30 June 2013

David Beckham: Football's Biggest Star



Year after year, David Beckham is featured in the Top 10 lists of richest sportsmen in the world, but is it because he was one of the best footballers of his generation?

  1. According to Forbes magazine Beckham made $50.6 million in 2012. His salary with LA Galaxy       only accounted for around $6 million of this
  2. Sponsorship deals with H&M, Pepsi, Burger King, Adidas, Gillette, Giorgio Armani and Sainsbury among many others.
  3. Net worth - $260 million
''Right now he is one of the most important players in the world in terms of marketing..Beckham is an icon'' - Emilio Butragueno (Former Real Madrid player and Director of Football)

Notice how he didn't say one of the most greatest players, but important. It's obvious David Beckham was a very good player, but he was never close to reaching the likes of Messi, Maradona or Pele. He is, however, the most famous and well know footballer in the world by a long long way. It wasn't just his footballing skills that created this fame, so what was it?

When I think of all the other footballers who are just as talented, are just as good looking and also have famous other halves I wonder why it is Beckham that is the most marketable man in the world. Here are some of the possible explanations

  • 'That' goal against Wimbledon in 1996, see here
  • Marrying a member of the Spice Girls who were one of the famous groups at the time
  • Being named the ''ultimate metrosexual'' by the man who invented the term
  • Becoming a fashion icon as one of the first footballers to sign deals with major brands


All of these certainly helped, but I have come to the conclusion that the main reason is because of the image the media have created for him for the last 15 years. Beckham is no genius marketer, that is for sure. But his fame has taken a life of it's own ever since his first major sponsorship deal with Brylcreem. His marriage to Victoria Adams who was then in the worlds biggest pop band catapulted him into the 'celebrity world' and soon all the major brands were looking for him. This created a snowball effect as the likes of Pepsi and IBM jumped on the Beckham bandwagon just because he was the man of the moment.

The rise in popularity of celebrity culture coincided with Beckham's rise to fame and no doubt helped enhance his image as a celeb icon. All the tabloids were interested in every aspect of his life, and with the occasional moments of controversy all this lead to the creation of 'Brand Beckham'. The amazing thing is that he never really did anything other than be himself to become this global superstar. It was the media attention he received in every aspect of his life, and the equal level of interest the general public showed towards him.

So from a marketing perspective, what can you learn from Beckham, a man who has made the most of his limited abilities on the football pitch?  Firstly, that presentation matters. One of the main reason the media and global companies love him is because he is a good looking and always well dressed, he's due some credit here because I doubt he would be the star he is now off the pitch if he hadn't looked after himself. Secondly, he works hard. He may not have been one of the games greats but he put in the hard work to become a valuable member of any team he was in, his USP of incredibly accurate free kicks sure helped too. Thirdly, David Beckham is one of a kind and his career won't be repeated again.

Let's face it, Beckham's fame is unparalleled and is mostly because of external influences, he could easily be only remembered for his footballing years at Manchester United and Real Madrid but instead the heads of Armani, H&M and Adidas ensure that he will be remembered just as much for wearing their clothes as he for wearing red or white football jersey.



Saturday, 1 June 2013

Marketing Your Music: Part 1

From Kanye West to Kodaline, many artists have had a great 2013 so far and had their music broadcasted to millions across the world. Some have gone the traditional route of buying every ad space possible on the internet and TV while others have taken a road much less travelled by (most famously Mr West but we will get back to that later). Musicians make music for many reasons, but the majority will say they just want their music to be heard by as many people as possible, and they will go to great lengths to make that possible


Justin Timberlake made many TV appearances to promote his latest album

Wednesday, 17 April 2013

9-5 Office Job, or Living in the Sun?

I've been travelling a bit recently and also the sun has decided to make an appearance here in Granada so I have been quite busy. It has been in the mid 20 degrees here all week and hit 35 today.....which has just made the thought of going back to rainy Ireland all the more depressing!

Being in lectures with the people who study straight commerce (without the language and year abroad), me and my friends have noticed a certain mindset that infests itself within the undergraduates. It's the norm these days to go through college, pulling out a 2.1 degree with a lot of effort in your final year and applying to every accounting firm willing to take a look at your C.V.

Tuesday, 2 April 2013

Coding: Why everybody should learn


So this post is sort of following on from my other one about what we're learning in college, or more specifically what we're not. Here's the video that inspired me to make this post, it's definitely worth the watch!



After watching this I suddenly began to wish that I had chosen Computer Science instead of Commerce International, but hey, there's nothing I can do about it now.

Sunday, 10 March 2013

Viral Videos: Why Companies should use them

Gangnam Style, Harlem Shake, Kony and Screaming Goats.....

These are all words that should really never enter our minds, but have become so known worldwide that we end up spending hours upon hours watching videos about them, and we can't get enough!

As much as I like to think  every hour of my day is spent doing something productive, it just isn't true at all, and I would bet most people would be the same. Videos are as easy to come by as they have ever been. Everybody has those days where they just spend hours on YouTube


Friday, 1 March 2013

Is Pinterest really worth $2.5 billion?

$2.5 billion....
That is the recent valuation of a company that is still in the early stages of start-ups, has a modest 100 employees, and who's revenues are non-existent. So why is it being valued at so much?

Sunday, 17 February 2013

College: How relevant is what we're learning?

With exams finally over I'm once again able to leave the house and enjoy the sunshine, that is until I get my results. If these exams were in English I'm sure they would have been fine but having to do them Spanish made them quite hard,but what I was really shocked by was the content of what I was actually learning.

Monday, 4 February 2013

Super Bowl Sunday and more

114,700,000   - The number of American viewers that watched last nights game

$4,000,000     - The amount a 30 second commercial cost during the game

$12,000,000,000 - The amount spent on food and Super Bowl related merchandise

With figures like this, it's no wonder that the world's top marketers look forward to Super Bowl Sunday every year!

Well with the hangover from last night finally clearing up I've found some time to write this post. (By the way watching America's biggest sporting event of the year in an Irish bar in Spain has to be one of the more unique nights I've had here!)

Monday, 21 January 2013

The Best Advert of All-Time!

Between moving into a new apartment and 'studying' for exams I have had my hands full, this post came out a lot later than I wanted.  Anyway here it is....

Television ads have always intrigued me, I was always sceptical as to whether or not they even worked. However, once I did some some research I've come to the conclusion that they do play an important role in promoting a product and it's brand. $70 billion is spent on adverts every year, those sort of figures really don't lie, they must work right? I think people often don't want to believe they can be influenced that easily, but honestly I think they can. Businesses don't expect people to go out straight away and buy the product they have just seen on TV, what the ads do is create a positive image in the consumer's mind, they create a buzz and soon people find themselves having conversations about said product's latest advertisement.

Saturday, 12 January 2013

The End of Facebook?

Is Mark Zuckerberg a businessman? No, so why is he pretending to be one?

We all know of Facebook's flop at it's IPO. It was well publicised what it meant for the companies' financial state, but what about it's popularity?