Television ads have always intrigued me, I was always sceptical as to whether or not they even worked. However, once I did some some research I've come to the conclusion that they do play an important role in promoting a product and it's brand. $70 billion is spent on adverts every year, those sort of figures really don't lie, they must work right? I think people often don't want to believe they can be influenced that easily, but honestly I think they can. Businesses don't expect people to go out straight away and buy the product they have just seen on TV, what the ads do is create a positive image in the consumer's mind, they create a buzz and soon people find themselves having conversations about said product's latest advertisement.
Monday, 21 January 2013
Saturday, 12 January 2013
Is Mark Zuckerberg a businessman? No, so why is he pretending to be one?
We all know of Facebook's flop at it's IPO. It was well publicised what it meant for the companies' financial state, but what about it's popularity?